As soon as a pet peeve of feminists, Barbie has change into a logo of energy, independence, and inclusiveness. The eponymous movie launched on July 19, 2023, was preceded by a surge of pink pop, adopted by an entire technology that claims its proper to kitsch and hyper-femininity. So, able to play?
Shiny smile, peroxide mane held again by a scarf, tanned pores and skin, and attractive halter high: she landed on social networks within the flesh on the wheel of her bubble-gum pink convertible.
Who? Paris Hilton? No, the primary, the one, the inimitable toy pop star: Barbie. Incarnated on display screen by Margot Robbie in Greta Gerwig’s movie (launched July 19, 2023), Mattel’s doll skilled a peak in recognition with the discharge of images from the set that instantly set the tone: kitsch and euphoric like a neon curler lady outfit hurtling down Venice Seaside, plastic and ironic just like the photoshopped abs of Ryan Gosling, alias Ken. However romantic, feminist, and inclusive, guarantees us the movie workforce.
As you may see, Barbie is again and is not only a dream for little ladies anymore. For the previous few months, her girly aesthetic has taken popular culture by storm, in addition to style, magnificence, and ornament beneath the code #Barbiecore.
The energy of pink
A pink angle relayed by celebrities and influencers previous masters within the artwork of chromatic statements.
We’ll thus have seen Anne Hathaway or Florence Pugh rosy from head to toe (in Valentino), but additionally Kim and Khloé Kardashian, Hailey Bieber, and particularly Megan Fox and Machine Gun Kelly, in Barbie and Ken Seapunk model for the discharge of La vie en rose, the brand new documentary on the rapper’s life. Why a lot love?
It reconnects us to the nostalgia of childhood and the pleasure of play and style that the doll has embodied for generations of little ladies together with her dream dressing room, and her equipment by the 1000’s.
But in addition her lengthy hair to comb and her physique with unreal measurements, which assisted in shaping a sure stereotypical and caricatural picture of femininity: blonde, slender, with a beneficiant chest, the hypersexual bimbo in a phrase.